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Daniels, Irin

C.E.O.

Irin Daniels, a Phoenix native, began his filmmaking journey directing music videos for prominent artists, with his work featured on platforms like MTV, REVOLT, and BET. Known for his visually stunning and emotionally engaging projects, Daniels combines compelling narratives with captivating imagery, making him a sought-after director in the industry. In 2009, he founded Marmera Creative, a multimedia production house specializing in national commercials and film development for luxury brands and major studios such as Amazon and Hartbeat Studios. His work has garnered two Emmy nominations. He also directed the first season of the hit BET Plus series "Churchy," starring Kev On Stage and produced by LeBron James, which paved the way for the series to be renewed for a second season. Dedicated to fostering new talent and advancing the art of visual storytelling, Daniels is a leader in the industry, blending artistry, technical mastery, and a passion for sharing knowledge.

Sessions:

5157: Producing Pro-Grade Media: Essential Skills for Film and TV Production

Date From To
  • 07/13/2025
  • 8:00 AM
  • 11:30 AM

Westin La Paloma

  • Communication Media Technologies

This hands-on workshop equips educators with the essential technical and creative skills needed to guide students in professional-grade Film and TV Production. Participants will gain practical experience with industry-standard equipment, lighting and audio techniques, and post-production workflows. The session focuses on teaching educators how to effectively integrate these production elements into their classroom instruction, ensuring that students develop a strong foundation in visual storytelling, scenic composition, and technical execution. (ADE Sponsored)

5156: Craft Compelling Content: Social Media Strategies for Educators

Date From To
  • 07/13/2025
  • 1:30 PM
  • 5:00 PM

Westin La Paloma

  • Communication Media Technologies
  • Interdisciplinary

Join us for an immersive workshop to enhance your social media presence. Learn platform-specific strategies, analyze audience engagement, and master storytelling, visual composition, and editing for social media. Gain hands-on experience creating short-form videos optimized for various platforms. Perfect for anyone looking to create impactful video content for the Film and TV Industry and beyond. Don’t miss this chance to learn from industry experts and elevate your skills! (ADE Sponsored)