Sessions of 2025 Summer Conference: Jennie Kale (Jerome)
Kale (Jerome), Jennie
Occupational Program Director
Jennie Kale Long (Jerome) is widely recognized as a value-driven educator and business development leader dedicated to crafting memorable brand identity systems throughout the world. Specializing in cross-cultural and cross-functional visual communication, Jennie is an early adopter known for identifying, incorporating, and capitalizing on trends in the market and consumer behavior which result in first-mover advantages, powerful market positioning, exceptional student hireability, and memorable online experiences. In addition to receiving her Master’s degree from the Thunderbird School of Global Management, Jennie holds multiple Bachelor’s degrees from Arizona State University, and certificates in Digital Marketing from Cornell University. She serves as Occupational Program Director for Visual Communication at Scottsdale Community College (currently ranked #4 Community College in the United States and recipient of the Frederick D. Kagy Design award). A coffee fanatic, Anglophile, national-level equestrian, and life-long learner, she sits on the National Small Business Association (NSBA) Leadership Council, two advisory boards for the Arizona Department of Education and helped write the Marketing Education Standards for the State of Arizona. She is published in nine countries in addition to the United States.
Sessions:
Elevate Student Engagement with Visual Communication!
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Westin La Paloma
- Business and Marketing Education
- Communication Media Technologies
- Interdisciplinary
Empower your students with the skills to communicate visually! This engaging session is designed specifically for educators, offering practical strategies to integrate graphic design concepts into the classroom. Learn how to apply typography, color, and layout techniques to enhance lesson materials, engage students, and foster creativity. Whether teaching digital media, marketing, or general education, this workshop will help you create visually compelling content that boosts comprehension and retention. Join us to transform the way you teach with the power of design!
Storyboarding, and Content Strategy for Effective Communication
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Westin La Paloma
- Communication Media Technologies
- Interdisciplinary
Help your students turn ideas into impactful stories with this engaging session on brainstorming, storyboarding, and content strategy. Learn how to guide students through the creative process, structure compelling narratives, and develop strategic content that resonates with the right audience. This workshop equips educators with practical techniques to help students generate, refine, and present their ideas effectively to appropriate stakeholders. Join us to transform the way your students think, create, and communicate!
Compose, Capture, & Communicate Compelling Content with iPhone
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Westin La Paloma
- Business and Marketing Education
- Communication Media Technologies
- Interdisciplinary
Bring creativity and innovation to your students with this engaging iPhone photography and videography session designed specifically for marketing, graphic design, digital communication, photography, and film educators. Learn how to apply essential design principles, leverage mobile technology, and compose photos and videos for various social media, branding, and presentation channels to enhance visual storytelling—all using just an iPhone. No extra equipment is needed! This hands-on workshop will show you how to compose, capture, and enhance images using built-in iPhone settings and apps.
