Sessions of 2025 Summer Conference: Peggy Deal
Deal, Peggy
Owner
Peggy B. Deal has been a graphic designer for more than 50 years, is a graduate of Indiana University with a BA in fine arts and graphic design and is the owner of Deal in Design. She transitioned from traditional typesetting and printing technology to embrace the current digital revolution. Recently retired as the Visual Communication Program Director at Scottsdale Community College, for 26 years Peggy taught Typography, Digital Prepress, Graphic Design Self Promotion, InDesign, Illustrator, Color, Graphic Design I, II, III and IV, and Creative Brand Strategy. Peggy has received several industry awards including the Z.A. Prust Industry Achievement Award, the Maricopa Community Colleges Adjunct of the Year award, and the Excellence in Service Award from the Printing Industries of Arizona/New Mexico. She works with PIA and R.A.I.S.E. to provide support, awareness, and financial endowments to encourage the advancement of instruction in the graphic communications industry. She coauthored the graphic design standards for the Arizona Career and Technical Education program and sits on several advisory boards for high school and community college programs throughout the state and chairs the SkillsUSA regional and state competitions. She is the co-author of Graphic Communications: Digital Design and Print Essentials, published by Goodheart-Wilcox. While graphic design is her chosen profession, teaching is her passion.
Sessions:
5221: Biggest Money Mistakes in Design
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Westin La Paloma
- Communication Media Technologies
- Interdisciplinary
What are some of the biggest challenges we face as designers that will affect our success? We don’t know what we don’t know, and those unexpected setbacks can cost us customers and money. Don’t design something that can’t be reproduced as you expect and anticipate. Get handouts and presentations for the classroom. (ADE Sponsored)
5220: Digital Color
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Westin La Paloma
- Communication Media Technologies
- Interdisciplinary
We care about color unless we don’t. What does that even mean? How do we function in a color acronym world of opposing forces like RGB, CMYK, LAB and who are Munsell and the ICC? Learn about color theory, the culture of color and how we communicate intelligently with our customers. Get project ideas, handouts and presentations for the classroom. (ADE Sponsored)
5218: Understanding PDF
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Westin La Paloma
- Communication Media Technologies
- Interdisciplinary
The third most popular file format behind html and xhtml, more that 2.5 trillion pdf files are out there. How many are done well? Everyone can make a pdf file, but few understand the complexities and requirements necessary for making it correctly for the desired outcome. Learn about what all those settings we generally ignore mean and how they affect the quality and size of the file. Get handouts and presentations for the classroom. (ADE Sponsored)
