Sessions of 2026 Connection Conference: Tim Mayfield
Mayfield, Tim
Marketing Teacher
Marketing Educator with over 20 years of experience preparing students for real-world business challenges. I teach Marketing 1-2, 3-4, and Advanced Marketing at Washington High School in Phoenix, Arizona, where I also direct Ram Shack Banners and Graphics, a student-run enterprise that provides professional graphic design and printing services. Currently leading the charge in AI education for CTE students, I've developed comprehensive curriculum and resources for teaching prompt engineering and ethical AI use in business contexts. My AI Prompt Engineering Hub equips students with practical skills they'll use throughout their careers. I presented on AI integration strategies at ACTE Region V Conference (April 2025). My background includes extensive experience in Finance and Accounting, where I managed AR/AP departments, collaborated with auditors, and created financial statements for senior management. This business expertise informs my classroom instruction, ensuring students learn authentic industry practices. I hold a Master's degree in Secondary Education with a focus on Career and Technical Education in Business and Marketing. My unique combination of teaching excellence, business operations knowledge, and educational technology innovation positions me to help educators modernize their programs for today's AI-enhanced workplace. Let's connect to discuss CTE innovation, AI education, or student enterprise development! https://www.linkedin.com/in/tim-mayfield-a0091670/
Sessions:
5578: AI Prompt Engineering: Practical Classroom Strategies
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Westin La Paloma
- Business and Marketing Education
- Interdisciplinary
Artificial Intelligence is reshaping how students work, research, and create, but most students don't know how to use it effectively. Learn how to move students beyond casual AI use with a proven framework for teaching effective prompt engineering. This session introduces the AI Prompt Engineering Hub—an organized Google Site that guides students through progressively advanced skills, from foundational prompting to structured approaches for complex, multi‑step tasks. Attendees will see real classroom examples across marketing, business, and other content areas, demonstrating how students apply AI responsibly and strategically. Participants will leave with ready‑to‑use lesson frameworks, project templates, and full access to the Hub so they can immediately integrate prompt‑engineering instruction into their own courses.
