Sessions of 2025 Summer Conference: Larissa Hofman
Hofman, Larissa
Vice President
As Vice President of Edge Factor, Larissa Hofman is dedicated to inspiring students to live with purpose and make informed decisions through the power of storytelling. Collaborating with schools and organizations across North America, Edge Factor delivers regional solutions to national workforce development challenges, equipping students, job-seekers, and communities with the tools to explore and pursue CTE and meaningful career pathways. An international award-winning filmmaker and business leader, Larissa’s personal journey—of not knowing which path to take after high school—fuels her passion for creating engaging, story-driven resources that connect education and industry. Under her leadership, Edge Factor continues to innovate, empowering students, educators, and families to embrace their potential and launch fulfilling careers aligned with their skills and interests.
Sessions:
Breaking Barriers: Recruiting and Engaging New CTE Students
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Westin La Paloma
- Administration
- Engineering, Manufacturing
- School Counseling
Many students and families don’t realize that CTE programs offer an incredible gateway to careers and future-ready skills - where hands-on equals minds-on! This session empowers CTE Directors, Educators, and School Counselors with innovative tools to engage families and recruit new students. Discover story-driven media filmed in Arizona, marketing toolkits, and interactive career-focused resources that showcase the power of CTE and spark student interest across every career cluster. Walk away with free resources to make your CTE recruitment efforts impactful and successful!
Purposeful CTE & Career Exploration: Equip & Inspire Students
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Westin La Paloma
- Administration
- Engineering, Manufacturing
- School Counseling
Many students are uncertain about which career is right for them and unclear on how CTE can guide them toward success. This session equips CTE directors, educators, and School Counselors with powerful resources to inspire students to pursue CTE programs, explore meaningful careers, and gain the skills needed in an ever-changing workforce. Be empowered with Edge Factor’s story-driven media, career-focused interactive activities and badges, and lesson plans to engage every K-12 student, reach families, and bring ABEC and CFA’s digitized curriculums to life - to make a lasting impact!
